diff --git a/.changeset/custom-element-properties.md b/.changeset/custom-element-properties.md
new file mode 100644
index 0000000..0f964a0
--- /dev/null
+++ b/.changeset/custom-element-properties.md
@@ -0,0 +1,12 @@
+---
+'@tanstack/redact': patch
+---
+
+Assign custom element props as properties, the way React 19 does
+
+A prop on a tag whose name contains a dash is now set as a property when the
+element declares one, and only falls back to an attribute otherwise. Object and
+function values reach web components intact instead of being stringified into
+`[object Object]`, so a component that reads its data from a property (for
+example `<number-flow-react data={…}>`) updates on every render rather than only
+on mount.
diff --git a/packages/redact/src/dom/dom.ts b/packages/redact/src/dom/dom.ts
index f4737b3..f3a2292 100644
--- a/packages/redact/src/dom/dom.ts
+++ b/packages/redact/src/dom/dom.ts
@@ -155,6 +155,16 @@ export function setProp(
     return
   }
 
+  // React assigns a prop on a dashed tag as a property when the element
+  // declares one — the only way an object value reaches a web component. Its
+  // other dashed exclusions are SVG, already ruled out by `isSvg`.
+  if (!isSvg && name in el && el.localName.indexOf('-') !== -1 && el.localName !== 'annotation-xml') {
+    try {
+      ;(el as any)[name] = next
+      return
+    } catch {}
+  }
+
   if (name === 'className' || name === 'class' || name === 'htmlFor' || STRING_BOOLEAN_ATTRS.has(attr)) {
     if (next == null) el.removeAttribute(attr)
     else el.setAttribute(attr, '' + next)
diff --git a/scripts/size-check.mjs b/scripts/size-check.mjs
index 187bd47..ba621c7 100644
--- a/scripts/size-check.mjs
+++ b/scripts/size-check.mjs
@@ -8,22 +8,22 @@ const BUDGETS = {
   'redact': 2793,
   'redact/jsx-runtime': 217,
   'redact/dom': 25246,
-  'redact/dom-client': 25006,
+  'redact/dom-client': 25030,
   'redact/server': 8989,
   'client total': 28183,
-  'client total (default Vite)': 23335,
-  'redact/dom-client (activity=stub)': 24438,
-  'redact/dom-client (fragmentRefs=stub)': 22814,
-  'redact/dom-client (viewTransitions=stub)': 20159,
-  'redact/dom-client (portal=stub)': 24972,
-  'redact/dom-client (context=stub)': 24719,
+  'client total (default Vite)': 23377,
+  'redact/dom-client (activity=stub)': 24461,
+  'redact/dom-client (fragmentRefs=stub)': 22842,
+  'redact/dom-client (viewTransitions=stub)': 20219,
+  'redact/dom-client (portal=stub)': 24998,
+  'redact/dom-client (context=stub)': 24741,
   'redact/dom-client (suspense=stub)': 23479,
-  'redact/dom-client (memo=stub)': 24912,
+  'redact/dom-client (memo=stub)': 24944,
   'redact/dom-client (forwardRef=stub)': 24973,
-  'redact/dom-client (lazy=stub)': 24983,
+  'redact/dom-client (lazy=stub)': 25011,
   'redact/dom-client (classComponents=stub)': 24512,
-  'redact/dom-client (hydration=stub)': 22400,
-  'redact/dom-client (nano)': 12491,
+  'redact/dom-client (hydration=stub)': 22425,
+  'redact/dom-client (nano)': 12524,
 }
 
 let failed = false
diff --git a/tests/custom-element-props.test.tsx b/tests/custom-element-props.test.tsx
new file mode 100644
index 0000000..2b48888
--- /dev/null
+++ b/tests/custom-element-props.test.tsx
@@ -0,0 +1,64 @@
+import { describe, expect, it } from 'vitest'
+import * as React from 'react'
+import { createRoot } from 'react-dom/client'
+import { flushSync } from 'react-dom'
+import { setProp } from '../packages/redact/src/dom/dom'
+
+class PropElement extends HTMLElement {
+  received: unknown[] = []
+  #payload: unknown
+
+  get payload(): unknown {
+    return this.#payload
+  }
+
+  set payload(value: unknown) {
+    this.#payload = value
+    this.received.push(value)
+  }
+}
+
+customElements.define('prop-element', PropElement)
+
+function setup() {
+  const container = document.createElement('div')
+  document.body.appendChild(container)
+  return container
+}
+
+describe('custom element props', () => {
+  it('assigns declared properties instead of stringifying them', () => {
+    const el = document.createElement('prop-element') as PropElement
+    const payload = { value: 1 }
+    setProp(el, 'payload', payload, undefined, false)
+    expect(el.payload).toBe(payload)
+    expect(el.hasAttribute('payload')).toBe(false)
+  })
+
+  it('leaves undeclared names, aria and data props as attributes', () => {
+    const el = document.createElement('prop-element')
+    setProp(el, 'undeclared', 'text', undefined, false)
+    setProp(el, 'data-mask', 'on', undefined, false)
+    setProp(el, 'aria-label', 'label', undefined, false)
+    expect(el.getAttribute('undeclared')).toBe('text')
+    expect(el.getAttribute('data-mask')).toBe('on')
+    expect(el.getAttribute('aria-label')).toBe('label')
+  })
+
+  it('treats dashed SVG and MathML tags as ordinary elements', () => {
+    const el = document.createElementNS('http://www.w3.org/1998/Math/MathML', 'annotation-xml')
+    setProp(el, 'id', 'x', undefined, false)
+    expect(el.getAttribute('id')).toBe('x')
+  })
+
+  it('pushes every update through, not just the first', () => {
+    const container = setup()
+    const root = createRoot(container)
+    const first = { count: 1 }
+    const second = { count: 2 }
+    flushSync(() => root.render(<prop-element payload={first} />))
+    const el = container.firstElementChild as PropElement
+    flushSync(() => root.render(<prop-element payload={second} />))
+    expect(el.received).toEqual([first, second])
+  })
+})